Modern Trade grocery shopping is fairly a new phenomenon in this country and it is not very democratic. The shoppers are from the upwardly mobile SEC AB segment with a significant disposable income. The primary audience is SEC AB, between the age group of 25-44 years. Shopping at these modern trade grocery stores has become very convenient for the consumers at-large with fresh produce becoming an integral part of what the store offers its customers.
The way a consumer shops for household goods has witnessed a paradigm shift. Now, it could be two big shopping days in a month and 2-3 quick refills or "on the way back home" kind of visits. |
Tag Media engages shoppers by offering a unique blend of original and entertaining programming, store offers, promotions and relevant advertising.
Our extensive research has shown that shoppers are looking for information relevant to their lifestyle and shopping experience while in the store. Tag Media meets these needs with short programming segments dedicated to store offers and discounts, as well as lifestyle oriented segments on subjects such as cooking tips, fashion, beauty, gadget reviews, movie trailers, health and many more.
Promotion is heavily used to build viewership and create excitement. We have ongoing offers and contests on both; a local and national basis, giving shoppers a chance to win exciting prizes by interacting with the screens. Prizes have included jewelry worth four lakh rupees, free monthly groceries, mobile phones, laptops, air tickets, and vacation packages. We are constantly building on and trying new promotional concepts to increase consumer engagement.
In key markets, we use promoters in the stores to educate shoppers on the benefits of watching the Tag screens in order to build viewership on both a short and long term basis. |
