Tag Media Network is currently the largest in-store television network in the country spread out over 32 markets nationwide with a presence of over 1000 screens. We receive an approximate footfall of 20 million customers every month. |
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| We sell advertising on a unit basis: |
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1 unit of advertising
per month |
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60 seconds
per hour |
x |
12 hours
per day |
x |
30 days
a month |
= |
21600 seconds
across the network |
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This means that if you have a 20 second TVC, then you will get 3 exposures every hour for a month. If it’s a 10 second TVC, then you get 6 exposures every hour for a month.
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The plethora of third party researches that have been commissioned across brands and categories clearly show the efficiency of the medium in terms of viewership, brand recall, influence on purchase and the brand image.
On an average we have seen the viewership levels hovering between 55-60% across campaigns and the whole effort is to increase the viewership levels to close to 70-75%. |
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| Few of the key observations across different brand campaigns that we have seen which works the best in this medium are: |
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Shorter duration TVC’s. Ideal is a 10 or 15 sec TVC and a maximum of 30 sec commercial. |
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A minimum of 8-10 weeks of sustained activity to see desired results. |
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A minimum of 6-8 brand exposures per hour on our network. This stems from the fact that on an average a shopper spends 30 minutes inside the outlet and he/she needs to be exposed to the Brand TVC at least 3-4 times while shopping. |
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This medium is also very effective as the brand communication can be customized for every market and the spillovers can be controlled which cannot be done with traditional media. |
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With the fragmentation of the TV, Print & Radio Industry and the clutter levels that these medium are witnessing, Tag Media Network becomes an important tool to reach out to the brand’s key Target Group who is in a shopping mode in an extremely cost effective manner and in a clutter-free environment.
Tag Media Network becomes a one- stop shop of reaching out to your consumers through both; On-Air & On-Ground presence. It helps you build consumer interactivity. It is not an “Above the Line” medium or a “Below the Line” medium but a “Through the Line” medium which helps you achieve your brand objectives in the most efficient manner. |
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