TAG Media Network (TAG), India's first In-Store Television Network announced a strategic marketing tie-up with Future TV to form a dominant pan-India in-store television presence. The two networks, which will continue to be separately owned, reach a combined 46 million footfalls per month across Big Bazaar, Spencer’s, More, Pantaloon, Central, and Home Store locations.
Intel Capital, the global investment arm of Intel Corporation, today announced that it has invested in Tag Media Network, which operates India’s first in-store television network...
Intel Capital, the global investment arm of Intel Corporation, on Tuesday announced that it has invested in Tag Media Network, which operates India's first in-store television network.
“FMCG companies are the lowest hanging fruit among the top categories advertising on our network,” says P.R. Satheesh, COO, TAG Media Network Pvt. Ltd, which has partnered with retail chains such as Spencers, Trinetra, Fab Malls and Food World to set up in-store television screens.
Tag Media Network is launching its second contest this year, inviting shoppers, creative people and, of course, film-makers, ad people and students to send in 10/ 20 / 30 second spots on the environment. The three winning spots will be aired on the network for 30 days beginning 5th June 2007.
TAG Media Network Inc. the first and largest national “In-Store Television Network” has extended TAG Media Network to Fabmall, Trinethra & Foodworld. This strategic partnership with the retail chains has developed Tag Media’s network to over 200 plus grocery stores, supermarkets, and hypermarkets nationwide with a footfall of over 6 million per month. Consumers visiting, Spencer's, Fabmall & Foodworld can now experience the pleasure of shopping before they buy plus the opportunity to fulfill desires instantly.
Dan Ginsburg: "We are starting with India, and early next year we'll move into different markets. We're looking at two South East Asian markets, and two European markets. By the end of 2007, we hope to be in five markets."
Tag Media Network, touted as India’s first and largest in-store television network, has appointed Kapil Bahri as Vice-President, Sales. He will be based in Delhi and will be responsible for the marketing and sales operations of the company in the North and East regions.
Tag Media Network, an in-store television company, has roped in Kapil Bahri as vice president, sales.
Based out of Delhi, Bahri will report to Tuhin Mishra, executive VP national sales and marketing. In his new capacity, Bahri will be responsible for the marketing and sales operations of the company in the Northern and Eastern regions.
