first in the business
In-Store Television has developed into a powerful medium across the globe, especially in the consumer driven market-economies of the US, UK, and China. Tag Media Network was launched in India with the purpose of assembling this medium and the learning from across the globe and then, customizing it to suit the specific needs of the Indian consumer. By being the first in this business we have had the opportunity to see what works and what doesn’t work in India, and refine & customize our product and services accordingly.
| We strongly believe in research and conduct exhaustive and comprehensive market surveys regularly. We have ongoing studies, both quantitative and qualitative, to measure viewership, advertising recall, and consumer reaction to our programming. Our programming and business strategy has been largely defined by the conclusion of this in-depth research. |
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