As an advertiser, how much value would come out of delivering your message to consumers as they wheel their shopping carts past your product on the racks of a supermarket?

Tag Media Network can reach out to over 18 million upscale consumers every month, in the shopping environment, when they are most susceptible to advertising messages.

Our focus is on creating an outstanding media vehicle for advertisers wishing to reach a rapidly growing audience of upscale consumers. Tag Media reaches this upscale audience in the shopping environment with relevant programming to maximize engagement. We cut through the media clutter and deliver the message when, where and to whom it is most relevant.

For advertisers whose products are sold in our stores, Tag Media is a natural and logical advertising choice. The message is relevant to the consumer, and research has shown high ad-recall and a huge increase in purchase intent from advertising on Tag screens. Over 70% of brand decisions are made in-store, and 40% of brand switching occurs here. With traditional media, consumers are miles away from a purchase decision – but with Tag Media Network they are just a few steps away.   For non-FMCG advertisers desiring to reach our upscale segment of consumers, Tag Media provides the perfect platform to communicate the advertising message to their target audience without any media wastage. People in stores are all consumers, and hence are influenced by varied advertising messages. Since the consumer is already out of the home, it is

In addition to the benefits of the retail environment, Tag Media offers advertisers the opportunity to eliminate the waste built into most media options. Advertisers can now choose specific markets with no spillover effect. The message; including language, market, creative, and offers can be narrowed down to pin-point specificity in the stores. So, for example, an advertiser can mix English, Hindi, and regional languages not only by market but by individual stores to maximize effectiveness and increase sales.