52% of footfalls in retail stores that have Tag Media Network watch our screens.

Average recall of specific advertisements on Tag Media screens is 60%.

92% of our shoppers are in SEC A&B categories.

One third of the shoppers (65%) are between the ages of 20 and 35.

40% shop alone, 30% with families, and another 30% with friends.

Shoppers visiting TAG Media served stores approximately 2.6 times per month.

71% classify themselves as very contemporary/modern where as 49% call themselves traditional.

83% feel that shopping should be fun.

Store selection is heavily based on quality (for 91% of consumers) and variety (for 90% of consumers), with price and location being the other key consideration (for 85% of consumers).

Our audience is most receptive to advertising at home (80%) and in-store (73%).

Our customer base is least receptive to advertising at work (29%), in the car (39%), and in lifts (47%).

90% of consumers in retail stores with Tag Media screens prefer to shop with the in-store television; 6% is neutral and 4% are unlikely to shop in a store with programming.

75% shoppers like the content on TAG screen while 5% dislike whereas 20% are neutral.

Advertising recall average is 60%.

33% of those who saw the advertisements on TAG screens had a very positive image of the brand advertised

Purchase intent among viewers is twice that of a matched sample of non-viewers, thus, showing the impact of advertising on Tag Media Network.

Evaluate the effect of their commercials/programming on a range of key communications dimensions (e.g., brand image, purchase intent).

Compare the results of their efforts with general and category norms established by Tag Media.